WhatsApp-Native CRM for Real Estate

Prospective buyer and tenant inquiries arrived almost entirely through WhatsApp — the channel people actually used — but nothing structured caught them. Leads sat inside chat threads with no record, follow-ups depended on an agent remembering to circle back, and matching an inquiry to the right property in inventory was manual and error-prone once volume picked up.

A WhatsApp-native CRM that captures every inbound property inquiry directly from the chat, creates or updates a lead record automatically, and links it to the relevant listing in inventory. Follow-up reminders fire on a schedule instead of depending on an agent's memory, and inquiries route to the right agent based on property and workload — all without asking buyers or tenants to leave the channel they were already using.